Legal
Last updated: 27/05/2026
This Privacy Policy explains how Latine Mayfair Limited, trading as Latine Mayfair (“Latine Mayfair”, “we”, “our” or “us”), collects, uses, stores, shares and protects personal information when you visit our website, make a booking, contact us, subscribe to our newsletter, attend our restaurant, enquire about private dining or events, or otherwise interact with us.
Company details
Legal company name: Latine Mayfair Limited
Trading name: Latine Mayfair
Company number: 14736952
VAT registration number: 440835306
Registered office: 9 Lancashire Court, London, England, W1S 1EY
Restaurant / trading address: 9–10–11 Lancashire Court, Mayfair, London, W1S 1EY
Website: www.latinemayfair.com
Contact email: contact@latinemayfair.com
For the purpose of UK data protection law, including the UK GDPR and Data Protection Act 2018, Latine Mayfair Limited is the data controller of the personal information we collect and process.
1. Scope of this Privacy Policy
This Privacy Policy applies to personal information collected through our website, online booking systems, contact forms, newsletter sign-ups, private dining and events enquiries, restaurant communications, and any other services connected with Latine Mayfair.
Our website may contain links to third-party websites or platforms. This Privacy Policy does not apply to those third-party websites. We are not responsible for their content, privacy policies or practices. We recommend that you review their privacy policies before providing any personal information to them.
2. Personal information we collect
We may collect and process the following types of personal information:
Information you provide directly to us
This may include:
— Name;
— Email address;
— Telephone number;
— Booking details;
— Date and time of reservation;
— Number of guests;
— Seating preferences;
— Dietary requirements, allergies or special requests;
— Private dining or event enquiry details;
— Marketing preferences;
— Information submitted through contact forms;
— Newsletter subscription details;
— Payment, deposit or no-show fee information where applicable.
Information collected automatically
When you visit our website, we may automatically collect certain technical and usage information, including:
— IP address;
— Browser type and version;
— Device type;
— Operating system;
— Time zone;
— Website pages visited;
— Time spent on the website;
— Referring website or search engine;
— General location data;
— Cookie and tracking information.
Information from third parties
We may receive information from third-party service providers, including booking platforms, payment providers, analytics tools and website service providers. This may include information from:
— OpenTable;
— Google Analytics;
— Google Maps;
— Payment providers used for deposits or no-show fees;
— Website hosting providers;
— Website developers or technical support providers.
3. How we collect personal information
We collect personal information in the following ways:
— When you make a reservation online;
— When you contact us by email, telephone, website form or social media;
— When you subscribe to our newsletter or marketing communications;
— When you make an enquiry for private dining, group bookings or events;
— When you provide dietary requirements, allergies or guest preferences;
— When you pay a deposit or incur a no-show fee through our booking/payment providers;
— When you visit or interact with our website;
— Through cookies and similar technologies;
— From third-party providers that support our restaurant operations.
4. How we use your personal information
We use personal information for the following purposes:
— To manage restaurant bookings and reservations;
— To confirm, amend or cancel bookings;
— To contact you about your reservation;
— To record dietary requirements, allergies or special requests;
— To manage private dining and events enquiries;
— To process deposits, cancellation charges or no-show fees where applicable;
— To respond to enquiries and customer communications;
— To send newsletters and promotional communications where you have opted in;
— To improve our website, services and guest experience;
— To analyse website traffic and user behaviour;
— To maintain website security and prevent misuse;
— To comply with legal, tax, accounting and regulatory obligations;
— To protect our legal rights and business interests.
5. Lawful basis for processing
We only process your personal information where we have a lawful basis to do so.
The lawful bases we may rely on include:
Contract
We process personal information where it is necessary to provide a service you have requested, such as managing a restaurant booking, private dining enquiry or event reservation.
Consent
We rely on consent when you choose to subscribe to our newsletter or agree to receive marketing communications. You can withdraw your consent at any time by using the unsubscribe link in our emails or by contacting us.
Legitimate interests
We may process personal information where it is necessary for our legitimate business interests, provided your rights and interests do not override those interests. This may include responding to enquiries, improving our services, managing customer relationships, preventing fraud and maintaining website security.
Legal obligation
We may process personal information where we are required to do so by law, including for tax, accounting, regulatory, health and safety, or legal compliance purposes.
6. Dietary requirements and allergy information
If you provide dietary requirements, allergy information or special requests, we will use this information to help manage your booking and provide a safe and appropriate dining experience.
This information may be shared internally with relevant members of the Latine Mayfair team, including front-of-house and kitchen teams, where necessary to fulfil your request.
Please note that while we take dietary and allergy information seriously, you should always inform our team directly when you arrive at the restaurant and before ordering.
7. Marketing communications
If you choose to subscribe to our newsletter or marketing communications, we may use your name and email address to send you updates, news, offers, event information and promotional content relating to Latine Mayfair.
We will only send marketing communications where you have opted in, for example by ticking a consent box or submitting a newsletter subscription form.
You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at:
contact@latinemayfair.com
8. Cookies and similar technologies
Our website may use cookies, pixels, tags and similar technologies to help the website function, improve user experience, understand website traffic and support analytics.
Cookies may be used for:
— Website functionality;
— Security;
— Remembering user preferences;
— Measuring website traffic;
— Understanding how visitors use the website;
— Improving website performance;
— Supporting Google Analytics;
— Supporting booking or map functionality.
Some cookies are strictly necessary for the website to work. Other cookies, such as analytics or marketing cookies, may require your consent.
Where required, we will ask for your consent before placing non-essential cookies on your device. You can manage or withdraw cookie consent through the cookie settings on our website or through your browser settings.
9. Third-party service providers
We may share personal information with trusted third-party providers who help us operate our business and provide our services.
These may include:
— OpenTable, for bookings, deposits, cancellations and no-show management;
— Payment providers, for processing deposits, payments or no-show fees;
— Google Analytics, for website analytics;
— Google Maps, for location and map functionality;
— Website hosting providers;
— Website developers and technical support providers;
— Email and newsletter service providers, where applicable;
— Professional advisers, including accountants, lawyers or consultants where necessary.
These third parties may process personal information on our behalf or as independent controllers, depending on the service provided. We expect third-party providers to handle personal information securely and in accordance with applicable data protection laws.
10. Payments, deposits and no-show fees
Where bookings require a deposit, card guarantee, cancellation charge or no-show fee, payment information may be processed by OpenTable and/or our payment provider.
Latine Mayfair does not intend to store full payment card details directly on its own website systems. Payment information is processed by the relevant third-party booking or payment provider in accordance with their own security standards and privacy terms.
11. Sharing information where legally required
We may disclose personal information where required or permitted by law, including:
— To comply with legal obligations;
— To respond to lawful requests from authorities, courts or regulators;
— To protect our rights, property, staff, guests or business;
— To prevent fraud or misuse of our services;
— To enforce our terms, policies or legal rights;
— In connection with a business sale, restructuring, merger or transfer.
12. International transfers
Some of our service providers may process personal information outside the United Kingdom. Where this happens, we will take steps to ensure that appropriate safeguards are in place to protect your personal information in accordance with applicable data protection laws.
13. How long we keep personal information
We will keep personal information only for as long as necessary for the purposes for which it was collected.
Retention periods may depend on the type of information and the reason it was collected. For example:
— Booking information may be kept for customer service, operational and legal purposes;
— Payment and transaction records may be kept for tax, accounting and legal compliance;
— Marketing data will be kept until you unsubscribe or withdraw consent;
— Enquiry information may be kept for a reasonable period to manage communications and follow-up;
— Legal or complaint-related records may be kept for longer where necessary to protect our legal position.
Where we no longer need personal information, we will delete it or anonymise it where appropriate.
14. How we protect personal information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include access controls, secure systems, password protection, limited access to personal information, supplier due diligence and appropriate internal procedures.
However, no website, email system or online service can be guaranteed to be completely secure. You should take care when sharing information online.
15. Your rights
Under UK data protection law, you may have the following rights:
— The right to access your personal information;
— The right to correct inaccurate or incomplete information;
— The right to request deletion of your personal information;
— The right to restrict how we use your information;
— The right to object to certain uses of your information;
— The right to data portability;
— The right to withdraw consent where processing is based on consent;
— The right to complain to the Information Commissioner’s Office.
To exercise your rights, please contact us at:
contact@latinemayfair.com
We may need to verify your identity before responding to your request.
16. Complaints
If you have any concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.
You can contact us at:
Latine Mayfair Management Team
Email: contact@latinemayfair.com
Address: 9–10–11 Lancashire Court, Mayfair, London, W1S 1EY
You also have the right to complain to the UK Information Commissioner’s Office, which is the UK regulator for data protection matters.
17. Children’s privacy
Our website and services are not directed at children. We do not knowingly collect personal information from children for marketing purposes.
If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete that information.
18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website with an updated “Last updated” date.
If changes are material, we may take additional steps to notify users where required by law.
Continued use of our website or services after changes are posted means that you accept the updated Privacy Policy.
19. Contact us
If you have any questions about this Privacy Policy or how we handle personal information, please contact us:
Latine Mayfair Limited
Trading as Latine Mayfair
Company number: 14736952
VAT registration number: 440835306
Restaurant address: 9–10–11 Lancashire Court, Mayfair, London, W1S 1EY
Registered office: 9 Lancashire Court, London, England, W1S 1EY
Website: www.latinemayfair.com
Email: contact@latinemayfair.com